Microdea is a document management and back-office automation software company. Drivers should be able to bill their customers fast and simplify the back-office automation process. Drivers should be able to capture all logistic, tax, and custom docs with the mobile app. The users, most of the time, have a poor internet connection and always on move. Other times they have to sign documents that the back-office has sent. Many times the drivers are missing documents and the payment is getting delay. Drivers won’t need to chase down signatures or shuttle paperwork back to the office. And back-office staff won’t need to scan papers or decode sloppy signatures either.
Truck driver personas are fictional, generalized representations of our users and essential in creating. Focusing on the right questions and user's needs is important in creating a user-friendly mobile application. Building meaningful truck driver personas really starts with asking the right questions and then finding the answers to those questions by interviewing many different types of drivers. Documenting truck driver personas allows knowledge sharing to occur across the organization from the product management to the marketing team. The most solid truck driver personas are made from market research as well as knowledge from within the organization. We have interviewed drivers in order to understand their pain-points in document management in general and their frustrations in using the existing mobile application. Understanding human behaviour helps to drive the innovation agenda forward.
Without caught up in the dogma of the design processes I followed a design sprint with the rest of the product team working together with the development agile scrum methodology. I used mostly the google ventures design sprint methodology always following the business and development needs.
01. Preparing
02. Understanding
03. Define
04. Diverge
05. Decide
06. Prototype
07. Validate
